Topic
Amazon
2 stories
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Prime Video says it pays its way. Japan is where Amazon is testing what it buys next
Amazon tied Prime Video ads in Japan to bigger content budgets, and its studio there is doubling spend on originals meant to sell abroad. The figures behind both claims are still thin.
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Amazon says Prime Video is now profitable as quarterly content spending rises 7% to $5.9bn
Andy Jassy told analysts the streamer has a revenue run rate in the tens of billions of dollars, though Amazon still gives no separate figures for it.
