Topic
Universal Pictures
Universal Pictures: release dates, acquisitions and theatrical strategy.
3 stories
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Who is actually taking films to audiences?
A film finds a buyer and everyone shares the headline. Then it gets harder to follow. Five cases from recent weeks, the companies doing the work, and what is still only promised.
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Universal sets River for 15 January after its $10m-plus Toronto deal
The Midnight Madness horror reached Toronto with US rights already held. Blumhouse–Atomic Monster bought it, Universal dates it, and the campaign begins.
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Universal wants its audience off the sofa
Donna Langley says Universal has to rebuild the cinema habit it helped unlearn. The 45-day window is the policy; this is the argument behind it.
