Secuoya Content Group will manage Bogotá Content City, a planned studio complex north of Bogotá with an investment of more than $30 million attributed to Global Content City, the Spanish group said on Friday 6 November. It presented the project at Madrid Content City to Colombia’s vice-president, José Manuel Restrepo, the minister of Commerce, Industry and Tourism, Mauricio Gómez Amín, and Colombia’s ambassador to the European Union, Juan Gonzalo Ospina.
The complex is to be built in Cota, in the department of Cundinamarca. Secuoya describes it as Colombia’s largest centre for content production once it opens, bringing stages, production services and training onto one site. Construction is due to start in June 2027, with operations due to begin in July 2028.
Key facts
- Project: Bogotá Content City, to be built in Cota, Cundinamarca, north of Bogotá, and managed by Secuoya Content Group
- Investment: more than $30 million, attributed to Global Content City
- Presented: 6 November 2026 at Madrid Content City to vice-president José Manuel Restrepo, minister Mauricio Gómez Amín and ambassador Juan Gonzalo Ospina
- Timeline: construction due in June 2027; operations due in July 2028
- First phase: two 1,500 sq m stages with 12 metres of clear height; two 500 sq m support buildings; a 1,500 sq m corporate and training building; a university training centre for 700 students
The complex is meant to house a large share of the titles Secuoya Studios plans to produce in Latin America. Over the next five years the group plans to manage $300 million of productions in Colombia. The site will also be open to other producers, platforms and operators, it said, to expand the country’s capacity to host large national and international projects.
Raúl Berdonés, Secuoya’s president, showed the officials around Madrid Content City, which the group bills as the largest audiovisual production centre in the European Union and the model for the Colombian project. “Colombia, as a country, has talent, professionals and companies with wide experience in large international productions,” he said. Bogotá Content City, he added, would match that capacity with infrastructure and management that make new projects easier to take on, and would connect training with the industry’s work. “From Secuoya we will bring the experience of Madrid Content City to serve both our productions and those of other operators.” It was, he said, a long-term commitment, backed by the Colombian sector and by a tax-incentive framework that strengthens the country’s international competitiveness.
Incentives have become a live factor in where large shows land, as when an untitled Grey’s Anatomy spinoff moved to New Mexico after failing to secure California credits.
Vice-president Restrepo said the project brought together specialised training, entertainment as an engine of growth, Colombia’s country brand and skilled jobs. Minister Gómez Amín said his ministry would coordinate the government’s efforts to ease the investment’s arrival, and that Spain, “one of the largest producers of audiovisual content in the world”, “has already set its eyes on our country”.
Secuoya has operated in Colombia since 2018 and has made the country its Latin American base. Through 2026, the group said, it has managed $54 million there, generated more than 700 direct and indirect jobs and hired more than 500 Colombian suppliers. The $300 million five-year production target would mark a sharp rise from that record. A campus of this scale sits alongside other studio builds now moving through public backing or unfinished deals, including Liverpool’s Littlewoods film campus and the still-unclosed talks over Netflix and Radford Studio Center.
What the group projects
Secuoya’s own estimates, once the complex is running, put capacity at up to 20 audiovisual productions a year, with annual production budgets of more than $100 million and more than 2,000 direct and indirect jobs a year. Those figures are the company’s projections. The 6 November announcement does not name a street address in Cota, publish a construction permit or spell out the corporate relationship between Secuoya and Global Content City, the entity credited with the $30 million-plus investment.
The group said management of the site would package stages, technical services and crews so larger projects can shoot in Colombia and production services can be exported from there. It also said the project would support its Latin American content studio, which has more than 50 projects in development and plans to invest $2.5 million a year in that slate.
Our reading
The announcement names a manager, a capital figure, a municipality and a timetable that still sits more than a year and a half from the planned opening. It does not say who owns the ground, who is legally committing the $30 million, or which titles would occupy the stages. The commercial test is whether the $300 million five-year target, set against $54 million managed through 2026, begins to show up in named commissions before the doors are due to open in 2028.
Related: Liverpool’s Littlewoods film campus wins £20m; Netflix’s Radford Studio Center purchase still unclosed; Mar del Plata’s 41st festival.
Sources
- Secuoya Content Group press release, 6 November 2026. Secuoya Content Group gestionará Bogotá Content City
- PRODU, 2026. La construcción de Bogotá Content City iniciará en 2027 y operará desde julio de 2028
- Portafolio, 2026. Colombia tendrá un centro de producción audiovisual de más de US$30 millones en Cota