Brazil’s cinema chains will charge a fixed R$12 ($2.40) for tickets to Brazilian films in standard screens from Thursday 29 October to Wednesday 4 November. The promotion, called the Festival do Cinema Brasileiro, is in its first edition. It was devised by FENEEC, the national federation of exhibitors, with institutional support from ABRAPLEX, the association of multiplex operators.
Key facts
- Dates: 29 October–4 November 2026
- Price: R$12 ($2.40) for any Brazilian feature in a conventional 2D screen
- Chains: Cinemark, Cinépolis, UCI, Cinesystem, Moviecom, Arteplex, Cineart and GNC have signed up; taking part is voluntary
- Foreign films stay at normal prices, and chains will sell discounted popcorn and drink combos
How the chains are applying it
The detail varies by chain, according to Estadão. Cinemark will apply the R$12 price in its regular and XD screens, but not at its Cidade Jardim site in São Paulo or Village Mall in Rio de Janeiro. Cinépolis will include its standard and MacroXE screens and is offering two in-person combos, at R$29 and R$39, which are not available at six of its sites. UCI will charge R$12 in standard screens and R$20 in its VIP de Lux rooms, with IMAX and 4DX left out. Tickets bought online may still carry a booking fee.
What is playing
The organisers’ highlights include Carlos Saldanha’s 100 Dias, a biopic of the explorer Amyr Klink and his solo crossing of the South Atlantic. It stars Filipe Bragança and opens through Buena Vista International on 29 October, the first day of the promotion. The others named are the romantic drama As Dez Vantagens de Morrer Depois de Você, with Any Gabrielly and Giulia Be; Se Eu Fosse Você 3, which brings back Tony Ramos and Glória Pires; and Minha Melhor Amiga. Estadão also lists a preview of Feito Pipa, Brazil’s submission for the international feature Oscar.
Minha Melhor Amiga, with Ingrid Guimarães and Mônica Martelli, had sold 5.93m tickets by 25 October. That makes it the biggest Brazilian release since the pandemic, ahead of I’m Still Here (Ainda Estou Aqui). Se Eu Fosse Você 3 had reached 288,600 admissions after three weekends.
Why exhibitors are doing it
FENEEC and ABRAPLEX also run the Semana do Cinema, a nationwide discount week. They say its ninth edition, in September, brought about 5.6m people into cinemas. The new promotion arrives after a weak stretch for the market. The weekend of 22–25 October was the smallest of the year, with R$18.4m ($3.7m) from 747,000 admissions, according to Rentrak figures reported by Valor. That works out at an average of about R$24.60 a ticket, roughly twice the festival price.
The reduced price applies only to Brazilian titles. Session times and combo prices are on each chain’s website and on ticketing platforms such as Ingresso.com.
For the wider picture, see our box office coverage, our report on Miguel Gomes’s shoot in Brazil and our festivals and markets section.